WordPress is highly SEO friendly platform with CMS since it has in built features that supports the SEO functions right from the beginning and after the development as far as back-end process is concern. We can install SEO plugins and configure according to our needs and taste to enter the Meta tags. Same the way you can define categories directly through backend without going to do any coding at all.
In part, 1 we have seen that WordPress is highly professional and SEO friendly platform for various kinds of websites and web application developments where CMS is must. We also have seen that if we use privacy settings and URL structures smartly we can get good results in return. Now, I would like to discuss the important part of SEO and that is define category of the content. If you have defined the category of your content in Meta or in other code you have greater chances to go up in ranking for those niches or categories since search engines like that ways. However, in other websites we can’t go to coding each time we post to define our category but in WordPress development we have direct access of this attributes and we access them through post menu where you can hover over the category and select the quick edit where you can rename your category easily. Therefore, if you are posting on guest blog website and forget to define your category in the Writing panels you can use this renaming technique easily. Another issue in SEO is Meta tags like title, description, or keyword for the content page or post. It is practically impossible to write Meta tags on each post publication in HTML or in source code so we need to take help of the extension facilities of the WordPress and should install the SEO plug-ins whichever suitable to our needs and taste like Ultimate SEO, Yost and plenty of others. I hope you know how to install plugins in WordPress so install anyone and configure them in setting panel. To do that you have to go to admin page and enable configure the plugin setting. Once finished you will have custom fields to add Meta tags and support for the Google analytics. Now, enter your page title, which should be irresistible and under 70 characters so bots can’t truncate additional characters in SERP. After title, you need to write Meta description that can force visitors to click on your links for conversion and you can add up to 160 characters long descriptions with your golden keywords incorporated. Finally, you have chance to define your key phrases or keywords, or tags in Keywords column. However, Google ignore this keyword field in crawling but other bots count them seriously if you have included those tags in your content. Conclusion
WordPress is highly SEO friendly platform with CMS since it has in built features that supports the SEO functions right from the beginning and after the development as far as back-end process is concern. We can install SEO plugins and configure according to our needs and taste to enter the Meta tags. Same the way you can define categories directly through backend without going to do any coding at all.
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Summary We know WordPress in nothing inherited to be SEO friendly from the PHP so we can’t say WordPress is SEO friendly, rather we can say that SEO plugins and add-ons makes it SEO friendly. Therefore, setting SEO plugins appropriately makes it meaningful in the eyes of bots and humans like setting “non-indexing” during development phase and after allow bots to index site is useful for bots while customize URL make sense for both, humans and bots. Introduction We are living in a world of misconceptions that WordPress is SEO friendly, but in reality WordPress is not SEO friendly out-of-box, the WordPress plugins that make it SEO friendly and let you rank high. _ If you don’t believe me run WordPress website without adding any SEO related plugin and see the source code and check the quality of HTML is generates. There would be lot of disappointments at first glance. _ By the way, WordPress is, basically, a blogging platform or framework and now evolves as the perfect website development opensource due to its infinite plugins and add-ons that empowers it to accomplish any damn task related to modern web requirements. Therefore, in this series I would emphasis on the usage of plugins and their proper settings as well as many modern SEO requirements that need to pay attentions during WordPress programming. _ Very first thing is search engine settings during the installation. Yes, you need to discourage search engines to indexing your website during the WordPress development process because it will affect the performance and ranking if you are presenting any half-backed product in the market on the web. The most vital aspect of this setting is that you need to remember it unchecks just before a moment of unveiling your completed website on the web on the last date of your production. If you miss that your client will affected badly in search engine ranking until any SEO consultant draw her attention towards your this mistake. You can set it open through settings à Reading _ Now in your browser, be it testing or live you will have top most thing is the URL of the website and this also contribute in the success of the website at customer front as well as search engines front. Your URL must be easy to remember, read, and write in sense of customer acquisitions. At the point of view of bots, the default URLs, which are consisting numbers and signs that bots never like so avoid them to ranking instead, bots look at the URLs with keywords and in meaningful as well as some relevant to the purposes of the website itself. _ You can set custom URL through selecting Custom Structure radio button and adding your custom URL texts in the text box. Of course, don’t be silly here by being longer in URL. Just keep it short-and-sweet for both humans and bots. _ I hope, we will discuss more points in the next part of this series.
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